Aatmanirbhar: Campaign to make self-reliant India
Swachetna Foundation is dedicated to empowering farmers by strengthening their access to markets and enhancing the value of their produce. Through a comprehensive suite of services—including market linkages, capacity building, certification support, promotional platforms, market intelligence, and value addition—the Foundation equips farmers with the tools and knowledge needed to thrive in both domestic and international markets.
The program focuses on:
- Market Linkages: Facilitating direct connections between farmers and buyers across domestic and international markets to ensure better price realization and reduce dependency on intermediaries.
- Capacity Building: Conducting training programs on quality standards, modern packaging techniques, and effective branding strategies to enhance product competitiveness.
- Certification Support: Assisting farmers in obtaining relevant certifications and ensuring compliance with regulatory standards, thereby opening access to premium markets.
- Promotional Platforms: Organizing farmer fairs, exhibitions, and supporting participation in digital marketplaces to increase visibility and market reach.
- Market Intelligence: Providing timely and accurate insights into market trends, demand patterns, and price fluctuations to enable informed decision-making.
- Value Addition: Strengthening farmer capabilities in value addition, processing, and product diversification to increase profitability and sustainability.
Swachetna Foundation is committed to transforming the lives of farmers by improving their access to markets and increasing the value of their agricultural produce. By facilitating direct linkages with domestic and international buyers, the Foundation helps farmers secure better prices and reduce dependence on middlemen.
Through targeted training in quality standards, packaging, and branding, Swachetna builds farmer capacity for market competitiveness. It also supports compliance and certification processes, enabling entry into premium markets.
By organizing fairs, exhibitions, and digital marketplaces, the Foundation boosts visibility and sales opportunities for farmers. Additionally, its provision of market intelligence and price trend analysis empowers farmers to make informed decisions. Swachetna also fosters innovation and resilience by encouraging value addition and diversification, ultimately driving rural economic growth and sustainability.
