Campaign to make a self-reliant India

What we do

Objectives

• Market Linkages We create direct connections between farmers, producers, entrepreneurs and buyers across domestic and international markets, helping improve market access and income opportunities
• Capacity Building & Skill Development We provide training and guidance on quality standards, product packaging, branding, marketing and business development, enabling producers to compete effectively in modern markets.
• Certification Support We assist eligible producers and businesses in understanding and accessing relevant quality, safety and industry certifications, helping build consumer trust and expand market opportunities.
• Promotional Platforms We support producers by creating opportunities to showcase their products through fairs, exhibitions, trade events and promotional platforms, connecting them with potential customers and business partners.
• Market Intelligence We provide information and insights on market trends, consumer preferences, pricing opportunities and emerging demand, helping producers make informed business decisions.
• Value Addition & Product Diversification We encourage value addition, food processing, packaging and product diversification to help producers increase the value of their products, reduce post-harvest losses and create sustainable income opportunities.